Skip to content

How do you get your booth to stand out at a trade show?

Attending a trade show may be a challenging and competitive experience. Here are some tips to help you succeed. 

With a well-designed booth, you have a better chance of attracting your target audience to your trade show exhibit and maximizing your return on investment (ROI). 

The design options for a trade show booth are seemingly limitless. In order to have a successful trade fair, use these tips to make your booth stand out from the crowd.

10 Ways to Make Your Trade Show Booth Stand Out

It's how you use your exhibit, not its size

You've probably gone to a trade exhibition where the exhibits are as large as some tour buses, so you're familiar with the scale.

However, a larger, more opulent display may be too much for your guests to handle, especially if the aisles are lined with these monstrosities.

Instead of going for a larger, more imposing booth, consider a smaller, more cozy one that provides attendees with an intimate break.

Set up a table and chairs in an area where you can sit down and have a face-to-face dialogue with your potential customers.


Layout your trade show booth with plenty of white space

The best way to make the most of your trade show booth design is to maximize the amount of space you have. You don't, however, have to fill every square inch of your show with a slew of graphics, displays, and furniture.

When it comes to your website, whitespace is just as important as the content. Your exhibit will be more balanced, the display will look better, and your most vital statements will be more prominently shown. This is important when you design for your booth's tension backdrop and banner stands.

As a result, it's critical that you give careful consideration to the dimensions of your booth. A decent rule of thumb is to leave at least 40% of your booth open.


Create an experience

Rather than only delivering information to your audience, engage them in conversation. As an alternative, you may build a game for participants to play. Make sure your game is somehow connected to your pitch for the best outcomes. 

During a recent trade conference, ZoomInfo encouraged guests to check how their data compared to the data of other attendees. How? Of course, we'll be playing enormous Jenga! Prospects had a great time and learned a lot in the process.

A scavenger hunt is another option. Create a checklist of tasks that attendees must accomplish at each booth, in conjunction with other organizations. 

As simple as asking a question or viewing a brief movie, the steps can be taken. Attendees can leave the booth once the work has been performed by the booth's personnel. Give away a big prize at the end to entice your potential customers to join in!

Even if you're just there for a few hours, you still want your prospects to have a positive image of your firm when they leave the show floor. Don't get lost in the maelstrom of activity.


Produce High-Quality Content

It is unlikely that you haven't heard about the advantages of content marketing for online businesses, so don't let yourself be tricked into believing that these advantages don't apply in the "real" world as well.

With relevant and shareable exhibit material, you may attract visitors and establish your brand as a firm that cares about the difficulties your target audience experiences on a daily basis and offers "free" answers and education.

You may utilize this information throughout the year to keep in touch with your customers and potential customers.


Invest in your trade show booth design

Do not be frightened to have a custom-built trade show booth assembled. Custom trade show exhibit companies may provide a wide range of advantages, including the ability to create your presentation from scratch.

In locations where expos and conventions are common, you can reach out to an exhibit design company.

Take Las Vegas for example. They have countless conventions every month for audiences worldwide.  You can contact companies that specialize in trade show booth rental Las Vegas.  Companies, such as Adept Signs, will work with you to develop your initial concept into a high-end concept while maintaining your brand's message and appearance throughout the development process.

Even if you don't have exhibit design companies design your entire booth, they are still able to assist you.  Adept Signs provides large format and banner printing Las Vegas expo vendors can use if you already know which displays you would like to use.

As a result, they'll use their years of trade show knowledge and skills to help you create an eye-catching display.

However, you are under no obligation to hand over total authority over your project to the third party. Your design team will keep you informed every step of the way, allowing you to make key decisions along the way.

Make sure you don't forget about the flooring

Trade shows typically underestimate the importance of flooring. With this level of attention to detail, your booth will have a more coherent appearance that better portrays your brand's personality and style. 

The trade show floor is frequently unwieldy and out of proportion to your exhibit area. Choosing the right floor for your booth is essential, and it's necessary to consider the sort of flooring you'll be using (carpet, foam padding, vinyl, etc.). 

A costly blunder is to rely solely on show flooring. Think about how many people will be walking on your booth floor, so make sure the flooring is durable and comfortable - after all, your employees will be there for a long time, and their feet will appreciate it.


Educational mini-sessions

It's a good idea to make your booth an extension of the educational sessions that are taking place throughout the day, even if you're primarily concerned with sales.

Make your audience excited by mimicking the famous pop-up stores by announcing your sessions and subjects just before the event.


Be creative with promotional items and offer prizes

While it's simple to mass-create lanyards and pens with your company name and logo, you may stand out from the competition by giving away promotional goods and giveaway prizes that your prospects genuinely desire.

Your prospects will make regular use of promotional goods and awards that they find useful. They'll be exposed to your name and emblem on a regular basis, and they may even spread the word about you to others. Choosing the cheapest item you can mass-produce is not the best strategy.

Consider the quality of your promotional products and rewards. Ideally, they shouldn't be flimsy or easy to shatter. There should be an obvious link between the goods and your product or service.

Last but not least, make certain that they uphold the image and values of your company. When it comes to decreasing trash, don't give out plastic-wrapped water bottles to your employees.


Try out new lighting techniques

Using trade show lights to illuminate your exhibit is a bad idea. Your booth's key demonstration or emphasis areas might be accentuated by innovative lighting. To make your booth stand out, good lighting is a must-have component.

Illuminating a substance or pictures from behind or within is known as "backlighting." Using this method during a trade fair can help you get people's attention. 

As a result of using backlighting, your signage or exhibit will be more noticeable from afar, attracting the attention of guests.

The trade fair floor is no exception to this trend, with LED lighting a common sight. As a result of the yellow tint of traditional incandescent lights, details might be obscured. LEDs, on the other hand, provide you with more options when it comes to creating the right atmosphere. 

LEDs not only provide you with additional alternatives for lighting, but they also allow you to become greener in the process. You can also hire a tradeshow exhibit rental las vegas.


Make Sure You Follow Up

Staying in contact with your prospects is a great strategy to make yourself unforgettable.

The trade exhibition is over, but that doesn't mean you have to stop communicating — otherwise, what was the point?

After the trade show, you have to take potential customers through your sales funnel until they make a purchase, which might be months away at best.

Analyzing your leads (such as how hot they are and what next steps you need to take) can help you quickly identify which leads need to be addressed first.



There is hardly one single secret formula that can guarantee success at a trade show. Unpredictability is inherently present in situations involving several moving pieces, such as those that occur at large-scale events. 

Try to focus less on generating sales at the upcoming trade show and more on standing out as an unforgettable participant. 

At the end of the day, the purpose of these events is truly to cultivate genuine connections and relationships with your audience that you can continue to develop over the course of the following months and years.

Some of your ideas may seem like surefire winners, but they may turn out to be duds. On the other hand, an unforeseen contact may impress a prospect in a way that you did not predict.

When you make preparations in advance, you put yourself in a position to be successful and increase the likelihood that you will achieve outstanding outcomes. 

Keep in mind that the purpose of trade fairs is to develop relationships with the people in your target market. 

Imagine you're in their position: you're at an event where they're looking at a lot of companies in a limited amount of time; what sets your company apart from the others and makes it the best option?

Previous article Getting Noticed With the Help From Banner Printers